As our society ages, we face a defining challenge: ensuring that the systems we build are inclusive and supportive for all citizens, especially those who have spent a lifetime contributing to our nation's prosperity. In Austria, the demographic shift is undeniable. By 2035, more than a quarter of our population will be over the age of 65. As the association representing Austria's independent financial and insurance professionals, AFPA felt a profound responsibility to move beyond assumptions and gather concrete facts about the financial well-being of our seniors.

To that end, we commissioned a comprehensive, nationwide study to understand the realities that Austrians aged 55 and over face when accessing insurance and financial services. The results are not just illuminating; they are a stark call to action for our entire industry and for our nation's policymakers. The message is clear: we are failing to adequately serve a growing and vital part of our population, and we must act now to correct our course.

Our research uncovers a significant and troubling "protection gap." While Austrians are diligent about insuring their property—with over 91% holding…